Our strategy is based on four pillars to scale the business on a proven platform.

Our four pillars are; Bigger (more business growth), Better (more profitable), Faster (using a sector leading digital strategy), Stronger (having strong company foundations)

Find out more about our strategy in our Yü Group PLC Annual Report and Financial Statement.

BIGGER

Scalable platform for growth: We look to scale our business through our core electricity, gas and water supply offering, supplemented by additional complementary products as appropriate to capitalise on an extensive market opportunity:

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Targeting a huge market of over 1.7M customer meter points throughout the UK

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Secure new customers through multiple routes to market

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Offer first-class customer service to maintain the commercial relationship and retain valuable customers

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Strategic and value-creating acquisitions

BETTER

Financial performance: Building the foundations for a profitable business that offers returns for our shareholders is a key priority for Yü Group. To achieve this, the Group has put the following financial framework in place:

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Consistent growth through scaling recurring revenues

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Increasing net customer contribution

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Control of capital expenditure and costs

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Prudent management of cash flow

FASTER

Sector leading digital strategy: The use of a digital-first approach is an important component of this strategy to provide the following benefits:

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Convenient, efficient and hassle-free customer experience

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Cost advantage in the sector

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Unlocking of new acquisition channels

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Disruption of the market and ability to accelerate scalability

STRONGER

Clear company culture and purpose: The Group has invested in robust governance and systems and an experienced and capable Executive Management Team, complemented by highly capable colleagues with a common purpose.

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Committed sustainability strategy through our three pillars of product, people and planet

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Robust forward hedging strategy to mitigate risks of volatile commodity markets

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Talented, sector-leading workforce with clear path to employee career progression with a customer-first culture

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Experienced and capable management team with robust governance systems in place

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