Executive Management Team

The Executive Management Team are supported by a highly committed, experienced and talented wider leadership team.

Skills and experience

As founder and majority shareholder of the business, Bobby is committed to developing and delivering Group strategy to generate significant shareholder value. His entrepreneurial passion and relentless drive is focused on utilising a combination of digital tools and excellent customer service to disrupt the market.

Skills and experience

Paul has significant finance, audit and M&A experience, gained in high-growth businesses with a deep knowledge of the energy sector. Paul is highly committed to driving the Group financial framework to deliver strong growth, EBITDA improvement and effective cash management.

Skills and experience

Jason is a highly experienced commercial, operations and digital transformation executive with extensive knowledge of the energy sector gained across a broad range of roles. This includes over 15 years at SSE covering Operations, M&A and transformation; more recently, as Director of Technology and Transformation he has accomplished major achievements in the digitisation and automation of the SSE business.

Skills and experience

Adam is leading Yü Group’s transformation into a data-driven, ‘digital by default’ business that will further accelerate the Group’s growth, profitability and ability to scale. Adam spent 13 years at Arco Limited, working in leadership positions within the digital and marketing teams. Adam led Arco’s transformation from traditional catalogue marketing to a best-in-class digital product. Prior to this, Adam spent over ten years at Carlsberg UK, where he helped develop the company’s sales strategy for the UK.

Skills and experience

Navaz has gained a wealth of experience across a wide range of senior HR roles at Boots. His passion for people development at all levels of organisations has previously been applied in developing high performing team cultures alongside significant organisational change projects. Navaz has been instrumental in the recruitment of talent to the Group, ensuring clear strength in depth throughout the organisation, creating a winning culture and developing people to deliver the Group’s ambition.

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