The Group has a clear strategy to deliver sustainable profitable growth and value for all of our stakeholders. Our Investment Case is summarised below.

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Yü Group prides itself on being the only supplier offering businesses straightforward, comprehensive and cost-effective multi-utility plans for gas, electricity and water. We offer our customers simple, fixed-price utility plans, combined with a focus on customer service, to help save businesses time and money.

Our online portal, extensive support articles and multi-channel customer service, provide the best experience for our customers at every interaction.

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Our clear financial framework delivers very strong, profitable growth in every financial KPI, with excellent earnings visibility and clear trajectory for sustainable growth. Everything we do is underpinned by our Bigger, Better, Faster, Stronger approach.
Targeting significant growth delivered organically through a multi-channel approach and through the strategic acquisition of customer books from competitors.
Continued development of the Group’s strong financial performance through increased top-line revenue, improving net customer contribution and leveraging overheads.
Our Digital by Default strategy drives new opportunities to grow, giving customers easy access to sign up. It also lowers our cost to acquire and serve, supported by data science to enhance business outcomes.
Managing the Group’s ambitious growth plans requires robust governance, customer centricity, and a workforce fully engaged and aligned to the Group’s vision.

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As the leading challenger brand, we’re continuing to take market share in a £50bn+ addressable market with significant barriers to entry.

Our SME market positioning gives us a competitive advantage with huge opportunity for growth through multiple avenues and routes to market.

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The creation and integration of our metering division, Yü Smart, has opened up significant opportunity for the Group in the form of growth, annuity income and favourable customer outcomes. We are now able to increase our ownership of meters whilst better understanding usage and payment habits to optimise our trading decisions.

Smart meters are already unlocking new, higher value sector opportunities and providing 15+ year, index-linked rental income, simultaneously helping to reduce risk and speed up debt resolution. There is further opportunity to explore in installing meters for other suppliers, extending revenue beyond energy supply.

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A strong balance sheet, capital light model and excellent cash generation create opportunities to invest for growth, whilst our strong hedge book provides sustainable profitability despite changing energy markets. We have strengthened our position, remaining competitive throughout a volatile market environment and a number of well-publicised supplier failures. As the market stabilises, we are well situated to scale with momentum.

Through our efficient and capital light trading agreement with Shell, we can access wholesale commodity markets to forward buy our customers’ demand requirements, which mitigates risks from market volatility and preserves gross margin assumed at the point of sale.

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Our Digital by Default strategy is revolutionising how businesses buy their energy, continually improving customer experience, and significantly reducing our cost to serve. Businesses are able to get a quote in seconds through our online quote tool, manage their accounts online, and speak to an adviser instantly via live chat.

Our technology stack seamlessly guides customers through the entire lifecycle, from onboarding to renewal, whilst gathering insights that inform future decisions. We constantly review our processes against the customer journey, ensuring we stay ahead of the competition.

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Our ambitious, highly experienced leadership team is committed to delivering for all our stakeholders, sharing their wealth of knowledge and industry insight to ensure success in every area. We are proud of our people and believe we have some of the best talent in the industry driving consistent growth and providing an excellent customer experience.