The Group has a clear strategy to deliver sustainable profitable growth and value for all of our stakeholders. Our Investment Case is summarised below.

YÜTILITY SIMPLICITY
The only supplier offering businesses simple, comprehensive and cost-effective multi-utility plans for gas, electricity and water

STRONG FOUNDATIONS AND WELL HEDGED
A strong balance sheet and excellent cash generation providing opportunities to invest for growth while our strong hedge book provides certainty, with 100% of energy needs hedged

DEMONSTRABLE STRATEGY FOR GROWTH
Clear financial framework delivering very strong, profitable growth in every financial KPI, with excellent earnings visibility, while the successful launch of Yü Smart provides further opportunities for growth

CONSTANTLY INNOVATING
Our ‘digital by default’ strategy is revolutionising how businesses buy their energy, continually improving customer experience, and significantly reducing our cost to serve

SIGNIFICANT OPPORTUNITY
The leading challenger brand continuing to take market share in a £50+bn addressable market with significant barriers to entry.

EXPERT AND VESTED MANAGEMENT TEAM
We have an ambitious, highly experienced leadership team who are committed to delivering for all our stakeholders