The Group has a clear strategy to deliver sustainable profitable growth and value for all of our stakeholders. Our Investment Case is summarised below.

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YÜTILITY SIMPLICITY

The only supplier offering businesses simple, comprehensive and cost-effective multi-utility plans for gas, electricity and water

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STRONG FOUNDATIONS AND WELL HEDGED

A strong balance sheet and excellent cash generation providing opportunities to invest for growth while our strong hedge book provides certainty, with 100% of energy needs hedged

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DEMONSTRABLE STRATEGY FOR GROWTH

Clear financial framework delivering very strong, profitable growth in every financial KPI, with excellent earnings visibility, while the successful launch of Yü Smart provides further opportunities for growth

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CONSTANTLY INNOVATING

Our ‘digital by default’ strategy is revolutionising how businesses buy their energy, continually improving customer experience, and significantly reducing our cost to serve

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SIGNIFICANT OPPORTUNITY

The leading challenger brand continuing to take market share in a £50+bn addressable market with significant barriers to entry.

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EXPERT AND VESTED MANAGEMENT TEAM

We have an ambitious, highly experienced leadership team who are committed to delivering for all our stakeholders

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